Comprehensive Packaging Redesign
Designed and executed a dynamic packaging solution tailored for retail, e-commerce, and wholesale channels, ensuring optimal performance across diverse markets. Innovated a unique package security system to address channel-specific loss prevention needs, blending functionality with consumer appeal. Successfully designed, developed, and managed packaging components for an extensive portfolio of 900 SKUs, delivering cohesive branding and operational efficiency at scale.
Front to back.
Global Display Redesign
Designed, developed, and sourced a versatile global retail display lineup, complemented by annual SMU displays. Specialized solutions included in-truck displays for MATCO, interactive hands-on video displays for Scheels, and quarter-pallet displays tailored for major retailers like Home Depot, Costco, and Walmart. These displays were crafted to meet the unique requirements of each channel, elevating brand presence and enhancing the customer experience across a wide range of retail environments.
